UX and Usability Consulting

As a Google Analytics Certified agency, a Hotjar Founding Member, and an agency that holds certifications across numerous industry data platforms, Marcel Digital focuses on one thing: letting data drive strategy. Our UX and usability projects are no different. 

Our data sources include:

• Google Analytics
• Hotjar
• Google Surveys
• A/B testing
• Stakeholder interviews
• User interviews
• Persona development
• User flow strategy

Using the above data sources, our team structures an information architecture that keeps users moving through your website and inspires action. Not only will this provide the primary navigation for your website, our UX experts will also work with our SEO team to create a sitemap that will include current high traffic pages, as well as new content opportunities to drive more qualified traffic from search.

Once information architecture and project scope is finalized, we’ll begin developing optimized wireframes that will inform our final design. Our UX experts create wireframes that focus on improving the user's experience. The team accounts for current roadblocks and opportunities and implements UX best practices to ensure clear paths to conversion. We then define page structure, create various page templates, define features and page elements that are needed, improve the responsiveness of the design, and analyze the functionality of features on your site.

After wireframes are completed, we’ll move on to testing. The scope of testing varies from client to client but typically spans from internal stakeholder testing all the way to anonymous user group testing. During this phase, we’ll present the group with wireframes and analyze their feedback to provide actions that can be taken to improve the experience. This research focuses on removing potential roadblocks and ensuring the page layouts match the user experience. 

Design is where hard work comes to life. Using our data-driven and optimized wireframes, we’ll begin creating new designs that inspire potential customers and meet your branding guidelines. Designs are also reviewed by our ConversionXL Certified and Google Certified team of digital experts for maximum impact. Our web design experts don't just create designs that look pretty, they create designs that engage and convert. 

Our web designs include:

• UX best practices
• Style and branding guides
• Website design standards
• Full fidelity mockups

Once we've completed designs for all of your templates, we will work with your team to finalize and approve so we can push forward to development. 

Armed with finalized designs and site structure, our web development team will get to work creating your new, optimized website. All development work at Marcel Digital is done in sprints giving both teams the flexibility to prioritize and pivot where necessary.

We’ll start by creating a production site website that can be accessed by your team to see progress, as well as test designs, features, and site elements. This is also the time when content loading takes place, pulling in all of your site content to your new website.

As standard practice, our development team will also collaborate with our SEO experts to ensure your website migration is optimized, minimal traffic is lost, and all of your pages are setup for future success with the search engines.