Medius, a global leader in spend management solutions, partnered with Marcel Digital to launch a newly designed Umbraco website as part of a strategic rebranding initiative. Beyond the updated design and navigation, the project required seamlessly migrating a comprehensive content marketing strategy - including FAQs, product tours, guides, webinars, and more - to maintain Medius’ strong SEO performance and continue driving B2B lead generation.
What's going on?
The Challenge
Medius needed a website that not only reflected its evolving brand identity but also effectively showcased its technology and benefits to prospective and existing customers. The challenge was twofold: first, to develop a modern, user-friendly site that supported lead generation and sales enablement, and second, to migrate an extensive content marketing ecosystem without losing search engine visibility or engagement. With a library of educational content and resources, preserving SEO rankings and ensuring a seamless user experience were top priorities.
How Marcel Digital Helped
The Solution
Marcel Digital built the new website using Umbraco, a powerful and customizable content management system that provided the flexibility needed to tailor the site to Medius’ business goals. The site’s design was strategically crafted to reinforce Medius’ brand identity, enhance usability, and optimize the customer journey for higher engagement and conversion rates.
To safeguard Medius’ strong SEO performance, Marcel Digital conducted an in-depth SEO audit to identify and enhance key elements such as page titles, metadata, and content structure. This approach ensured that the redesigned site maintained its search rankings while improving discoverability for new prospects. Additionally, a refined keyword strategy was implemented to drive targeted organic traffic and attract Medius’ ideal customer profile.
Beyond SEO, the website was built with B2B lead generation at its core. Marcel Digital worked closely with Medius to integrate a content marketing strategy that included a rich repository of FAQs, product tours, guides, webinars, and glossary pages. These assets not only positioned Medius as an industry thought leader but also provided valuable touchpoints throughout the buyer’s journey, increasing engagement and conversion rates.
Continued optimization and growth
The Results
The redesigned Umbraco website marked a major milestone in Medius’ digital transformation, equipping the company with a scalable platform that supports long-term growth. By aligning its new website with a modernized brand identity, optimizing for SEO, and developing a robust content marketing strategy, Medius strengthened its ability to attract, engage, and convert high-value prospects.
The project’s success was recognized with a Web Excellence Award in the B2B category for outstanding design, user experience, and development. With a powerful new website in place, Medius is well-positioned to expand its market reach, drive continued lead generation, and deliver an exceptional digital experience for customers.
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