Polyscience, a leader in temperature control solutions for a wide range of industries, partnered with Marcel Digital and design agency Celtic to redesign and redevelop the website on the latest version of the Umbraco CMS. In addition to implementing an updated design and user experience, the Marcel Digital team reconfigured the back office to allow for a more streamlined editing experience and simpler workflows.
What's going on?
The Challenge
Polyscience, a leader in temperature control solutions for a variety of industries, partnered with Marcel Digital and design agency Celtic to redesign their website. The project started with a comprehensive design phase, where Celtic led the way in rebranding and redefining how Polyscience’s products would be showcased. But they needed an expert developer to bring it all to life, transferring the designs to the latest version of Umbraco and ensuring everything worked seamlessly.
The existing website wasn’t cutting it—it lacked good UX, had inconsistent branding, and didn’t display the products in a way that engaged customers. On top of that, the backend was clunky, making it tough for the team to manage updates easily. So, they turned to Marcel Digital to fix that and make the website easier to manage while also improving the user experience.
How Marcel Digital Helped
The Solution
Since the project was already in motion, our first step was to dive into an extensive discovery process with both the Polyscience and Celtic teams. We needed to understand the design history, what was new on the site, and what functionality had to be integrated—like 3D product displays.
We worked closely with Celtic to ensure the new design translated perfectly into the Umbraco CMS. Our team mapped content components accurately and made sure everything was functioning smoothly, both on the front end and the back end.
By using Umbraco, we gave the Polyscience team a much more intuitive and streamlined back office, making it easy for them to update content and manage the site without needing to reach out for developer help.
What Happened After Launch?
The Results
The new site has been a huge success for Polyscience. Not only does it better showcase their brand and products, but it’s also made it much easier for the team to manage and update their content. They now have a streamlined, user-friendly experience that’s resulted in better engagement across the board. We’ve already seen improvements, and the data will continue to guide future tweaks and updates to keep the site growing and evolving.
Now, with a flexible backend and an engaging frontend, Polyscience is well-positioned to provide a better experience for their users—and to continue evolving the site based on real feedback.
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