Cookie Consent Tool Implementation and Consulting Services

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Marcel Digital provides tailored cookie consent tool implementation solutions to help businesses stay compliant with privacy regulations like GDPR and CCPA while maintaining optimal website functionality and user trust. With our expertise in implementing and customizing cookie consent tools, you can effectively navigate the complexities of these regulations, enhance user transparency and control over their data, and provide a seamless user experience without sacrificing website performance or data collection for analytics and marketing purposes.

By partnering with Marcel Digital for your cookie consent needs, you can rest assured that your website is compliant with privacy regulations, respects user privacy choices, and maintains a positive user experience.

Why Cookie Consent Matters

As global privacy regulations such as GDPR and CCPA become more stringent, businesses struggle to manage compliance and maintain a positive user experience. Cookie consent tools are essential for meeting these requirements, building user trust, and avoiding hefty penalties. Marcel Digital bridges this gap by offering expert consulting and technical implementation. We ensure your website not only complies with the latest standards but also allows you to gain meaningful, privacy-respecting insights into user interactions. This is best achieved through a properly configured data warehouse, enabling you to analyze user behavior while upholding consent requirements.

The Importance of Cookie Consent for Your Website

  • Comprehensive adherence to global privacy regulations such as GDPR, CCPA, and emerging regional laws.
  • Mitigation of legal risks and financial penalties through proactive compliance measures.
  • Peace of mind with an implementation process backed by expert audits and verification.

Our Cookie Consent Consulting Process

Step 1

Consulting with Your Legal Team

Our work begins after your legal team determines which privacy regulations your company must adhere to. We collaborate to understand your specific compliance requirements and determine whether Advanced Consent Mode (preferred) or Basic Consent Mode is the best fit for your site’s compliance needs.

Step 2

Collaborating with Your Marketing Team to Deploy CMP Scripts

We work with your marketing team to deploy Cookie Management Platform (CMP) scripts in a testing environment. While we are not CMP setup experts, we provide consulting to address bottlenecks and ensure a smooth deployment process.

Step 3

Configuring GTM Consent Mode Tags for Compliance

We configure Google Tag Manager (GTM) to ensure all tags fire appropriately based on compliance requirements. Our team crawls your site to identify any hardcoded pixels that need to be migrated to GTM for proper management and tracking.

Step 4

Deploying CMP to Production

Once all configurations and testing are complete, we deploy the CMP to your live production site. This ensures your website adheres to the required privacy regulations in real-world conditions.

Step 5

Quantifying Data Loss Impact

Every CMP deployment results in some data loss, with underreported data ranging from 10% to 90%. We quantify this impact to help stakeholders understand the effects of implementing CMPs with GTM Consent Mode and the difference between actual user activity and what is captured by analytics and advertising tools. If advanced consent mode is enabled, we work to mitigate gaps using machine learning, provided your site generates enough clicks and sessions.

Commonly Used Cookie Management Platforms

While we can work with any CMP our clients most commonly use the following Cookie Management Platforms (CMPs):

  • OneTrust
  • Didomi
  • Cookiebot
  • CookieYes
  • HubSpot
  • Osano

Frequently Asked Questions

A cookie consent tool is a solution that assists websites in adhering to privacy regulations by effectively managing user consent or cookies. This fosters an environment of transparency and trust with users.

  • For website owners, a cookie consent banner is crucial for legal compliance with data privacy regulations like the GDPR and CCPA. It helps them avoid potential fines and legal action by demonstrating respect for user privacy and obtaining consent for data collection through cookies.
  • For website users, it provides a clear notice about the use of cookies and allows them to make informed decisions about their cookie preferences.

The implementation timeline can vary based on your website's complexity and typically takes a few days to a couple of weeks. For websites with a large number of pages, the cookie-scanning process may take longer. Additionally, if your site utilizes numerous pixels and GA4 events for tracking, the configuration process to ensure all elements are correctly set up could extend the implementation period.

Yes, the banner design can be tailored to match your brand's visual style and desired user experience, and can be adjusted within the CMP.

While our team is well-versed in the intricacies of cookie consent and the importance of adhering to relevant regulations, we do not offer legal advice. Our expertise lies in the technical implementation of cookie consent solutions and ensuring that your website's practices align with current compliance standards.

Businesses can use cookie consent tools to comply with various global privacy regulations, including GDPR, CCPA, and other country-specific laws that require user consent for data collection.

Advanced consent mode allows for data collection that is augmented with machine learning to fill gaps from unreported data, provided your site has enough traffic. Basic consent mode restricts data collection more rigidly to meet minimum compliance requirements.

We help quantify the impact of data loss in GA4 and work to mitigate its effects by implementing advanced consent mode where applicable, providing detailed reporting to ensure stakeholders understand the difference between real-world user activity and analytics data. However, we recommend storing your data in a data warehouse where we have more visibility and control over the data to truly quantify the loss.

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We partnered with Marcel to upgrade a complex Google Analytics account to GA4, and it truly did feel like a partnership. They were transparent with us about what was and wasn't possible, provided thoughtful answers to questions, and helped us navigate the transition smoothly. They weren't pushy about adding services, didn't have any hidden charges, and I would wholeheartedly work with them again if the need arose. Highly recommend!

Ashley Christopherson / Web Performance Manager / Fortra

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These guys know how to measure performance. They're pros at Analytics configuration for sites big and small. Not sure you’re getting accurate reports or good insights? Let them take a quick look.

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I went with Marcel Digital over a larger - and much higher priced - competitor and it's one of the best decisions I've made. Marcel Digital are lovely people to deal with, extremely knowledgeable and approachable and willing to take the time to examine possible solutions that differ from how they would normally proceed. I value the partnership with their company and am planning on having our company be a client of theirs for years to come. Can't recommend them enough.

Michael Duquet / Director, Web Strategy / Absolute Software

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Marcel Digital is simply the best Digital Marketing agency. We hired them years ago, and I can't say enough amazing things about their dedication to the field, to my team, and their phenomenal leadership team. Top-notch professionals all around.

Kim Rafalowitz / Dir. of Global Marketing / Worldpoint

 

 

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We have been using Marcel Digital for the past few years. We attribute our growth to the staff at Marcel and have embraced them as part of our company. Their insight and attention to detail have been indispensable. They take a personal approach to our products and processes and see our success as their own. We highly recommend Marcel!

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