To collect this data, we pull from over 20 data sources to get the full scope of your content marketing performance from Google Analytics to SEMRush, Moz to Majestic, Hotjar to and everything in between. Marcel Digital partners with best-in-class vendors and tools that take our client’s content marketing strategies to the next level. Every tool we leverage serves a purpose, whether giving us in-depth insights to overall performance and results, or how users are engaging with your content once on your website. We have a tool for every step of the way.
Our comprehensive, customized content marketing services provide a complete roadmap to attract, inform, and convert your most coveted audiences and prospects.
Driving high quality traffic and leads to your website requires providing the right content to the right audiences on the right digital marketing channels at the right time. At Marcel Digital, we focus on developing and executing highly targeted content marketing strategies through in depth audience research, comprehensive distribution campaigns to attract those audiences at all portions of the funnel, and ongoing consulting and analysis to ensure you’re getting the most ROI out of your content marketing long term.
To do this, Marcel Digital provides an “all in” approach to developing and executing a content marketing strategy. Our content marketing team includes members of our SEO, UX, paid media, and web development departments looking at the full picture of your content marketing efforts from your target audience to content creation, development to optimization, and performance analysis to ongoing consulting. As a Google Certified Partner since 2003, staffing only Google Analytics Certified experts, we focus on letting the data do the driving in content strategy development execution. Not only is our team Google Certified, we’re also certified by Clutch, GoodFirms, UpCity, ConversionXL, and Moz, and even staff the highest endorsed Moz Oracle in the world.
The best part? All of our content marketing services are developed and executed by our team in our Chicago offices. Everything is done in-house, we never outsource.
Our Content Marketing Services
Developing and executing a comprehensive and successful content marketing campaign requires rigorous research, attention to detail, content development resources, and constant analysis. The content marketing experts at Marcel Digital take a 360 degree look at your business, your goals, industry, audiences, and more, to develop a holistic content marketing strategy that ensures the right content reaches the right prospects, at the right time.
Content Marketing Strategy
All content marketing starts with a strategy, a clear picture of your content marketing goals, the audience you’re trying to attract, what content you need to attract them, and how you ultimately define the success of your content marketing campaign. At Marcel Digital, our digital marketing and content experts handle all of this strategy development, front to back.
Our content marketing strategy includes:
- Full content gap analysis
- Persona development
- User journey mapping
- Content mapping for each stage of the funnel
- Editorial calendar development
- Distribution
- Performance analysis & reporting
We take a holistic approach to your content marketing strategy, focusing on your goals to assets needed for a successful campaign, along with full reporting using Google Data Studio for real time ROI. If you don’t have content and development teams, we can put together a team and execute a customized content marketing strategy for your business.
Content for SEO
Marcel Digital staffs a renowned team of SEO experts and the highest endorsed Moz Oracle in the world. And since over 51% of all consumption comes from organic search, our SEO experts will ensure your content is written and optimized to capture those prospects searching for it.
Our content for SEO services include:
- Extensive keyword & search intent research
- Content ideation
- Content gap analysis
- Editorial calendar development
- Keyword focused meta tagging
- Schema creation & implementation
- Internal linking
- Calls to action
- Speed testing
These are just a few of the SEO tasks we execute when optimizing your content. If you’d like to learn more, head over to our content for SEO services section for more information.
Content Distribution & Promotion
Our SEO and paid media teams will collaborate to execute a highly targeted content distribution strategy that attracts and converts target audiences from search at all portions of the sales and leads funnel. This means that each piece of content created will be optimized for search, and be distributed to specific segments in your sales funnel.
But we don’t only focus on your SEO and paid search channels, we also create distribution strategies for:
- Display
- Programmatic
- Remarketing
- Social media
We only leverage the digital channels that show true content marketing ROI, meaning they result in qualified traffic and conversions on your website. We don’t leave it to chance.
Measurement & Analytics
Did we mention we’re a Google Analytics Certified Partner? All of our reporting is done on a monthly basis through Google Data Studio, giving you real time insights and results to show exactly how your content marketing strategies are performing. We’ll break down how your content is performing from go live date to evergreen, focusing on:
- Traffic
- Organic visibility
- Downloads
- Time on site
- Inbound links
- Shares
- Cost per click
- Cost per lead
- Return on ad spend
- Leads
- Conversion rate
And more. The work doesn’t stop once you publish content - at Marcel Digital, we report on performance beyond the click, ensuring your content marketing strategy is effective long term, and not just in short bursts.
Content Tools & Technology
SEE OUR WORK
SEO Case Studies
Get In Touch
Need an SEO expert to create and execute a customized strategy to drive higher quality traffic and leads to your site? Fill out our form and one of the members of our SEO team will be in touch!