iManage is a leading provider of secure knowledge work solutions for organizations across various sectors. They specialize in cloud-based solutions that help organizations manage documents, emails, security, and workflows, with a focus on enhancing productivity and knowledge sharing. Combining artificial intelligence with robust data security, iManage provides tools that integrate seamlessly into everyday workflows.
Marcel Digital initially worked with iManage to develop a new website to better showcase their services. However, as the project progressed, it became clear that the Partner Portal - an essential section of the site - needed further enhancements and improvements to better support partner engagement and sales enablement.
Why Did We Start the Project?
The Challenge
iManage had two separate portals for their Technical and Implementation Partners, both managed outside of their main CMS, which created inefficiencies in content management. These portals were hosted on different domains and were not integrated into the broader website’s content management system. This setup led to a fragmented user experience and difficulties in managing content across different areas of the site.
iManage approached Marcel Digital to streamline and enhance the Partner Portal, unifying it with the rest of their content management system, and making it more secure, user-friendly, and integrated with the marketing site. The key challenge was to provide a solution that allowed external partners to manage their content with proper approvals, without compromising security. Additionally, the portal needed to provide better workflows for internal teams and a more intuitive user experience for those navigating the partner listings
How Marcel Digital Helped
The Solution
Marcel Digital’s solution seamlessly integrated iManage’s Partner Portal into their primary CMS, eliminating the need for external APIs and simplifying content management for both internal teams and external partners. This streamlined approach enhanced workflows and improved security, allowing iManage to manage content more efficiently across their site. By centralizing partner content within the CMS, we empowered partners to update their listings with proper approval workflows, significantly reducing administrative overhead.
The front-end user experience was also enhanced to better align with how users search for partners. We worked closely with iManage’s partner team to prioritize partner names before delving into product details, making the portal more intuitive and engaging. Automated email notifications ensured that Partner Account Managers remained informed about approval statuses, further optimizing internal processes.
These improvements led to increased efficiency in partner management and more effective sales enablement. The unified, user-friendly portal provided a scalable, secure, and adaptable solution, positioning iManage to better support their expanding partner network. By streamlining content management and enhancing the partner experience, iManage is now better equipped to attract qualified leads, foster stronger relationships, and drive long-term growth in the B2B space.
Ready to start your project?
Our team would love the opportunity to hear more about your needs. Fill out the form, and we'll reach out to you shortly.