iManage is a leading provider of work product management solutions, helping organizations streamline secure document and email management. They partnered with Marcel Digital to build a new website that not only showcased their full suite of services but also effectively engaged website users, and empowered the marketing team to quickly and efficiently make website updates.
Why Did We Start the Project?
The Challenge
iManage needed a modern, user-friendly website that aligned with their evolving brand and market needs. Their previous site presented several challenges:
- An outdated structure that didn’t effectively highlight their product offerings.
- A technology stack that made it difficult for internal teams to update content.
- A lack of flexibility, preventing the marketing team from quickly adapting to user needs and business changes.
The goal was to create a new site that allowed for seamless content management, improved user engagement, and provided actionable insights through analytics.
How Marcel Digital Helped
The Solution
Marcel Digital worked closely with iManage to develop a comprehensive strategy that addressed these challenges.
Collaborative Planning & UX Optimization
To ensure the new site met business and user needs, both teams engaged in collaborative workshops. These sessions helped shape a roadmap focused on optimizing the Information Architecture (IA), ensuring intuitive navigation, and designing a modern interface that reflected iManage’s brand identity.
Development on Umbraco CMS
The new site was built on Umbraco, a flexible and user-friendly content management system. This provided the marketing team with the ability to create, update, and publish content with ease while maintaining design consistency across pages.
SEO & Analytics Integration
Marcel Digital’s SEO team was involved from the beginning, ensuring that the site followed SEO best practices and implementing a comprehensive migration strategy to preserve search rankings.
Additionally, the analytics team transitioned iManage’s reporting to Google Analytics 4 (GA4), ensuring accurate tracking of website performance and user engagement.
What Happened After Launch?
The Results
The impact of the new website was immediate:
- Increased Traffic: Within the first 30 days post-launch, website traffic saw a notable uptick compared to the same period the previous year.
- Enhanced User Engagement: The average time on site increased by nearly 10%, indicating stronger engagement with content.
- Empowered Marketing Team: With a more flexible CMS, the marketing team could quickly update content, launch new pages, and respond to business needs in real time.
By partnering with Marcel Digital, iManage now has a modern, scalable website that enhances the user experience, strengthens brand visibility, and empowers internal teams to take full control of their digital presence. The website also received a Web Excellence Award for its outstanding design and functionality, further solidifying iManage’s commitment to innovation.
We are excited to see how the website continues to grow, and are delighted to continue our work with the iManage team to build a site that will grow with its customers' and team's needs.
Ready to start your project?
Our team would love the opportunity to hear more about your needs. Fill out the form, and we'll reach out to you shortly.