LATEST VIDEOS

Video Library

Marcel’s video library features expert-led content across digital marketing, development, analytics, and strategy, grounded in real client work and built to deliver practical, relevant insight.

Paid Ads Are Now in AI Overviews - Here's What You Need to Know

Google is now placing Search and Shopping ads directly into AI-generated Overviews and they’re triggered purely by relevance.

Umbraco 10 End of Life: What It Means for Your Site

Umbraco 10 is officially End of Life. What now? No more bug fixes. No more security updates.

How ChatGPT is Reshaping Ecommerce for Users and Marketers

Dan Ciciora, SEO Manager at Marcel Digital, breaks down how ChatGPT's new interactive product listing feature is changing the game for both consumers and marketers.

Codegarden 2025: Day 1 Recap

What's happening at Codegarden 2025? Day one brought big ideas, new possibilities, and a glimpse at what’s ahead.

Umbraco 16 is Coming: Here's What Your Need to Know

In Kyle Brigham's latest video, he breaks down what’s new: the sleek Tiptap editor, property-level permissions, built-in segment support, smarter webhook payloads, and a much smoother editing experience.

Umbraco Updates: Q1 Highlights & April Buzz

In our latest video, Kyle Brigham, Chief Strategy Officer, dives into the latest Umbraco updates, and there’s a lot to be excited about! Watch the full update, and stay tuned for more insights.

Umbraco Updates: Enterprise-Ready Features You Should Know

Umbraco is stepping up its enterprise game - and we’re here for it! In this week’s update: external login support, a Web Application Firewall, one-click CDN caching, and Persisted GraphQL Queries in Heartcore.

How to Build an AI Report in GA4

In this tutorial, Kendall from Marcel Digital’s Data & Insights team shows you how to create a custom AI traffic breakdown report in GA4.

5 Mistakes to Avoid When Building a Website

In this video, Kyle Brigham, Chief Strategy Officer at Marcel Digital, shares the top 5 mistakes to avoid when launching a new website.

How to Choose the Right CMS Platform

Kyle Brigham, Chief Strategy Officer at Marcel Digital, breaks down the five key factors to consider when choosing a content management system (CMS): ease of use, security, SEO friendliness, flexibility, and cost.

How to Design an SEO Friendly Website

Natalie, Digital Marketing Associate at Marcel Digital, explains the fundamentals of SEO-friendly web design - why it matters and how it can boost visibility, user experience, and conversions.

How to Use Local SEO to Grow Your B2B Business

In this video, Kate Lubbe, Digital Marketing Associate at Marcel Digital, breaks down the essentials of Local SEO for B2B companies.

How to Remarket in B2B Paid Search Campaigns

Raj, Paid Media Manager at Marcel Digital, explains how remarketing can help B2B businesses nurture leads through long sales cycles.

What is Google Tag Manager?

Kendall Wavro, Data & Insights Specialist at Marcel Digital, breaks down the basics of Google Tag Manager (GTM) - a powerful, code-free tool for managing website tracking.

Umbraco 15

Kyle from Marcel Digital introduces Umbraco 15, launching November 14, 2024.

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