SEKO Logistics is a global leader in transportation, freight forwarding, eCommerce logistics, warehousing, and supply chain management. To support its expansive growth and enhance customer experience, SEKO integrates cutting-edge technology into its logistics solutions. However, its outdated content management system (CMS) was creating operational bottlenecks, limiting its ability to generate leads, engage prospects, and maintain a seamless digital experience across its global footprint.
Marcel Digital partnered with SEKO to modernize its web presence, ensuring an optimized digital ecosystem that improves sales enablement, streamlines content operations, and enhances lead generation across multiple regions and languages.
Why Did We Start the Project?
The Challenge: A Digital Roadblock to Growth
SEKO Logistics' outdated CMS was impeding its ability to engage B2B prospects effectively, manage content at scale, and deliver a seamless digital experience across global markets. The main challenges included:
- Inefficient lead generation and user experience: The website's slow performance and outdated design resulted in lower engagement and conversion rates.
- Fragmented content management: With multiple regional sites in different languages, content editors faced difficulty in maintaining consistency and efficiency.
- Limited sales enablement capabilities: The inability to update content quickly hindered marketing efforts and slowed down the sales cycle.
- Lack of governance in content workflows: Without centralized content management, maintaining brand messaging and ensuring compliance across global sites was cumbersome.
To drive its digital transformation, SEKO needed a scalable CMS solution that would align with its martech stack, improve content workflows, and enhance the digital journey for both prospects and internal teams.
How Marcel Digital Helped
The Solution: Optimizing SEKO’s Martech Stack for Global Growth
Marcel Digital collaborated with Shine, SEKO’s design agency, to overhaul the digital experience - transforming SEKO’s website into a high-performance lead-generation tool.\
- Data-Driven UX Strategy:
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- Conducted in-depth user experience (UX) research to identify friction points affecting engagement and conversions.
- Restructured the information architecture to create a more intuitive user journey, improving prospect navigation and sales funnel efficiency.
- Sales-Ready CMS Implementation with Umbraco:
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- Upgraded SEKO’s CMS to the latest version of Umbraco, ensuring scalability, security, and seamless integrations with its existing martech stack.
- Implemented Umbraco’s 1:1 translation and shared content libraries, allowing for centralized content updates across all regional sites while enabling local customization.
- Improved content governance with role-based access controls and streamlined content workflows, ensuring marketing and sales teams could collaborate efficiently.
- Enhanced Performance & Lead Generation Capabilities:
- Optimized site speed and infrastructure for improved performance, ensuring a frictionless experience for prospects engaging with SEKO’s content.
- Designed landing pages optimized for lead generation, enhancing conversion opportunities for inbound marketing campaigns.
- Integrated tracking and analytics to provide actionable insights into user behavior, enabling SEKO’s sales and marketing teams to refine their outreach strategies.
What Happened After Launch?
The Results: A Scalable Digital Platform for B2B Growth
SEKO’s new website is now a high-performance digital asset that supports lead generation, enhances sales enablement, and optimizes global content management. Key outcomes include:
- Faster, more intuitive user experience, leading to increased engagement and conversion rates.
- Streamlined content operations, reducing manual efforts and enabling SEKO’s marketing team to execute global campaigns efficiently.
- Stronger content governance, allowing for better control over regional messaging and compliance.
- A scalable martech foundation, ensuring the CMS can support SEKO’s continued digital growth without limitations.
By aligning SEKO’s digital presence with its ideal customer profile (ICP) and business objectives, Marcel Digital helped create a future-proof digital experience - empowering SEKO to drive greater operational efficiency, stronger prospect engagement, and scalable revenue growth.
Ready to Transform Your Digital Presence?
If your B2B organization is looking to optimize its website for lead generation, sales enablement, and digital transformation, Marcel Digital can help. Let’s build a scalable, high-converting digital strategy that aligns with your business goals.
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