B2B Website Development that Gets Results

B2B stands for "Business-to-Business," which is a form of transaction or business conducted between one business and another, rather than between a business and individual consumers (B2C). B2B typically involves wholesale trade, where one business sells products or services to another business. This can include a vast array of interactions such as selling software, hardware, industrial machinery, services, or any other materials or tools needed for a company to operate and grow.

In web development, B2B refers to solutions and strategies designed for websites that cater to businesses as their primary clientele, rather than individual consumers. This entails creating platforms that support the specific needs of businesses, such as lead generation, professional service offerings, product information management, and customer relationship systems. B2B web development focuses on functionality, scalability, and integration with other business systems to facilitate efficient B2B transactions and communications.

When choosing a B2B web development company, prioritize a firm with a robust portfolio in B2B solutions, technical expertise, and a clear understanding of B2B challenges. Look for customization options, strong SEO and analytics capabilities, and reliable post-launch support. Client testimonials and direct references can offer valuable insight into the company’s track record. Ensure clear and consistent communication and make sure the company’s strategic approach aligns with your business goals for a partnership that will not just deliver a website, but foster your business growth.

Marcel Digital stands out due to our holistic, integrated approach that fuses the technical expertise of web development with in-depth SEO and analytics insights from the beginning of each project. As a certified Umbraco Gold Partner, we offer unparalleled expertise in this flexible, secure CMS. Our team’s active contribution to the Umbraco community and commitment to staying ahead of industry trends ensure that our clients receive cutting-edge solutions tailored to their specific business objectives.

We are proud of our extensive portfolio of B2B projects that have driven growth and digital transformation for our clients. Some highlights include our work for Polyscience, where we significantly enhanced user experience and lead generation, and our collaboration with Medius and WAV, which showcased our ability to create high-performing, SEO-optimized platforms. Detailed case studies can be found here, providing insights into our approach and the measurable results we've achieved.

SEO is at the core of our web development process. By integrating our web development experts with our in-house SEO and analytics teams, we ensure that every website we build is optimized from the ground up. This includes keyword research, on-page optimization, technical SEO best practices, and the creation of SEO-friendly content. Our strategy is to build websites that not only look great but also rank well in search engines and drive traffic and leads to your business.

Umbraco is an open-source content management system (CMS) known for its flexibility, user-friendliness, and strong security features. It’s ideal for B2B companies because it can be customized to fit complex business requirements while being straightforward for non-technical users to manage. Marcel Digital specializes in Umbraco due to its scalability and robustness, which allows us to build bespoke websites that are both powerful and easy to maintain. Our Gold Partner status is a testament to our deep expertise and experience in delivering superior Umbraco-based web solutions.