Our marketing analytics services include platform integration, data auditing, KPI definition, custom dashboards, and performance attribution. As a B2B-focused marketing analytics agency, we tailor every solution to your goals so you can see how campaigns impact pipeline, revenue, and long-term growth.
Gain clarity and confidence with analytics consulting and agency services that connect marketing to pipeline, revenue, and growth.
Marcel Digital provides marketing analytics services and consulting designed for B2B teams that need more than dashboards. As a marketing analytics agency, we centralize data, align KPIs with revenue goals, and deliver reporting that enables smarter budget allocation and stronger business outcomes.
Why Marketing Analytics?
Most teams aren’t short on data - they’re short on answers. We help you cut through the clutter by centralizing your metrics, aligning reporting with your goals, and building dashboards that actually help you make decisions.
- All Data in One Place: We connect your platforms - Google Ads, GA4, HubSpot, CRM, and more - for a full view of performance.
- Focus on What Matters: We help you define the right KPIs based on goals like leads, conversions, and revenue.
- Know What’s Driving Results: We apply tracking and attribution models to show how each channel and campaign contributes.
- Reliable, Real-Time Reporting: Our dashboards give your team accurate data when you need it, not weeks later.
- Smarter Budget Allocation: With better visibility comes better decisions on where to invest and where to pull back.
For B2B organizations, the challenge is not just seeing channel-level results but connecting marketing activities to lead quality, pipeline contribution, and closed revenue. Our analytics consulting services ensure your reports answer the questions that matter most to executives and sales stakeholders.
Our Approach to Marketing Analytics
Our methodology is built to help organizations move from fragmented reporting to strategic, revenue-focused analytics:
- Audit & Discovery: Review existing reporting and identify gaps in connecting marketing to sales outcomes.
- Strategy & Design: Define KPIs and dashboards aligned with pipeline, revenue, and retention.
- Implementation: Integrate CRMs, automation platforms, and analytics tools into a single reporting environment.
- Optimization: Continuously refine reporting to highlight what drives the highest-value leads.
- Enablement: Train teams across marketing and sales to use analytics in everyday decision-making.
How Our Marketing Analytics Solutions Solve Real Problems
“We don’t know what’s working.” We build clear dashboards that track performance by channel, campaign, and conversion - so you can see results in real time.
“We’re reporting from five different tools.” We integrate your platforms into a single source of truth, eliminating manual work and reducing inconsistencies.
“Our reports don’t match what sales is seeing.” We connect marketing and sales data for full-funnel visibility, so your teams are working from the same numbers.
“We don’t trust our data.” We audit your tracking setup to ensure accurate tagging, clean data, and consistent definitions across systems.
“We can’t tie efforts to revenue.” We configure attribution and closed-loop reporting that show how campaigns influence pipeline and deals - not just clicks.
Why Choose Marcel Digital for B2B Marketing Analytics?
We don’t just plug in new tools - we guide you through meaningful transformation, grounded in strategy and focused on outcomes.
1
Expert Platform Knowledge
We work with GA4, HubSpot, Looker Studio, Google Tag Manager, Salesforce, and more.
2
Strategic Thinking
We build reporting around your goals - not templates or one-size-fits-all models.
3
Full-Funnel Focus
From first click to closed deal, we show how each step contributes to performance.
4
In-House Team
Our developers, analysts, and strategists collaborate to deliver clean, reliable reporting every time.
Marketing Analytics Tools and Platforms We Support
We work with the platforms most critical to B2B marketing and sales alignment, including:
- Google Analytics 4
- Google Tag Manager
- Looker Studio and Tableau
- HubSpot
- Salesforce
- BigQuery and Snowflake
- LinkedIn Ads, Google Ads, and other B2B demand generation channels
By integrating these platforms, we ensure your marketing and sales teams operate from a shared, reliable source of truth.
Let’s Make Your Reporting Work for You
Clear data leads to better decisions. Marcel Digital’s Marketing Analytics Solutions help you take control of your reporting and make every marketing move count.
FAQs
What does a marketing analytics solution include?
Why should B2B companies invest in marketing analytics consulting?
B2B sales cycles are complex, with multiple channels and touchpoints influencing pipeline. Marketing analytics consulting helps you connect those touchpoints to leads and revenue. Our team of analytics experts builds frameworks that go beyond clicks and impressions to reveal what actually drives business outcomes.
Can you integrate multiple data sources into one dashboard?
Yes. We connect tools like Google Analytics, HubSpot, Salesforce, CRMs, and ad platforms into a single reporting environment. This eliminates manual reporting and ensures both marketing and sales teams are aligned to the same numbers.
What platforms do you support?
We work with leading marketing and sales platforms, including GA4, Google Tag Manager, Looker Studio, Tableau, HubSpot, Salesforce, BigQuery, Snowflake, Google Ads, LinkedIn Ads, and more. Our expertise ensures seamless integration across your stack.
How do you ensure the data is accurate?
We begin with a full audit of your tracking and tagging setup, resolve inconsistencies, and apply UTM standards across campaigns. Our process delivers clean, reliable data that executives and sales teams can trust when making revenue-impacting decisions.
Can you track marketing’s impact on revenue?
Yes. We configure closed-loop reporting and attribution models that tie marketing activities directly to pipeline and closed deals. This ensures your reporting reflects true business outcomes, not just vanity metrics.
Do you provide ongoing support?
Absolutely. We offer continuous monitoring, dashboard updates, and training so your reporting adapts as campaigns, platforms, and business needs evolve. Our consulting approach ensures your analytics framework grows with your organization.
Ready to get started?
Let’s find the right solution for your business today.