ABM is a targeted approach where marketing and sales teams work together to deliver personalized campaigns to high-value accounts. Instead of casting a wide net, ABM focuses resources on the companies most likely to generate revenue.
Marcel Digital is a B2B account-based marketing agency helping organizations focus resources on the accounts most likely to convert.
Our account-based marketing services combine strategy, personalized content, and multichannel activation to engage buying committees, align marketing and sales, and accelerate revenue growth. Whether you need a complete ABM program or support refining your strategy, we design ABM solutions that turn high-value targets into long-term customers.
Target the Right Accounts. Accelerate Revenue.
Marcel Digital’s Account-Based Marketing solutions are built to help B2B organizations focus their efforts where they matter most - on the accounts most likely to convert. We blend strategic targeting, personalized content, and multi-channel engagement to drive pipeline and close deals faster.
Why Account-Based Marketing Matters
B2B sales cycles are long, complex, and full of decision-makers. A generic marketing approach doesn’t cut it. Your team needs to be focused, coordinated, and intentional, especially when it comes to your highest-value opportunities.
ABM solves that. It unites marketing and sales around shared targets, ensures your content speaks directly to each buyer’s priorities, and builds sustained engagement across the funnel. With the right strategy and infrastructure, ABM becomes one of the most efficient and scalable ways to drive pipeline.
At Marcel Digital, we help you bring that system to life, with the strategy, content, and activation to turn top accounts into real revenue.
The Problems We Solve
If your marketing and sales teams are casting a wide net with limited return, we can help narrow your focus and deepen your impact.
- Struggling to define which accounts to prioritize? We help you build an Ideal Customer Profile (ICP), align with sales, and tier accounts based on fit, intent, and opportunity.
- Campaigns feel too broad or impersonal? We create tailored messaging, offers, and creative for each segment, aligned to account type, role, and funnel stage.
- Sales and marketing aren’t aligned on ABM? We bring both teams together around shared targets, messaging frameworks, and coordinated outreach strategies.
- No visibility into what’s working? We implement engagement tracking and campaign reporting at the account level, so you can measure what moves the needle.
Our ABM Services
Account Prioritization and ICP Development
Effective ABM starts with knowing where to focus. We help you define your Ideal Customer Profile (ICP) and identify priority accounts using firmographics, behavioral insights, and intent data. This ensures your team concentrates on the opportunities most likely to convert.
Personalized Campaign Development
Personalization is the foundation of account-based marketing. Our team creates tailored campaigns that align with account tier, buyer role, and stage in the funnel. Messaging, offers, and creative are designed to speak directly to decision-makers and increase engagement.
Multichannel ABM Execution
As a B2B account-based marketing agency, we activate campaigns across search, paid media, email, content syndication, and direct outreach. This integrated execution ensures your brand stays visible and relevant to key accounts throughout their buying journey.
Sales and Marketing Alignment
Successful ABM requires sales and marketing to work together. We build shared frameworks and outreach strategies that unify both teams around common account targets. This collaboration improves engagement, shortens sales cycles, and increases win rates.
Measurement and Optimization
Account-based marketing must demonstrate clear impact. We implement tracking and reporting at the account level so you can measure engagement, pipeline contribution, and revenue influence. Continuous optimization ensures that performance improves over time.
Our ABM Process
We take a structured approach to account-based marketing that connects strategy, execution, and measurement. Our process gives B2B teams clarity, repeatability, and confidence that ABM efforts are moving the right accounts toward revenue.
1
Account Identification and Research
We start by defining your Ideal Customer Profile (ICP) and pinpointing the accounts that match it. Using firmographics, behavioral data, and intent signals, we prioritize accounts with the highest likelihood of converting into long-term customers.
2
Strategy & Content Planning
Once high-value targets are identified, we design a campaign roadmap. This includes developing personalized messaging, content offers, and channel plans tailored to account tier and persona. The goal is to ensure every interaction resonates with decision-makers.
3
Campaign Execution and Sales Enablement
Campaigns are launched across the right mix of channels, from paid media and content syndication to email and targeted outreach. At the same time, we equip your sales team with playbooks, messaging frameworks, and enablement materials that keep outreach aligned.
4
Reporting and Continuous Optimization
We measure engagement at the account level, track pipeline influence, and connect activities directly to revenue outcomes. Insights from reporting allow us to refine campaigns continuously, so results improve quarter after quarter.
Build High-Value Relationships at Scale
Let’s create a focused ABM strategy that turns your top accounts into your best customers. Work with Marcel Digital to align your team, personalize your outreach, and drive measurable results.
FAQs
What is Account-Based Marketing (ABM)
What is B2B account-based marketing?
B2B account-based marketing is a strategy that targets specific high-value companies rather than broad audiences. Marketing and sales teams collaborate to deliver personalized campaigns that engage decision-makers within those accounts. This approach is designed for organizations with complex sales cycles and multiple stakeholders.
What is the difference between marketing and account-based marketing?
Traditional marketing aims to reach larger audiences and generate broad awareness. Account-based marketing narrows the focus to a defined set of high-value accounts, using personalized outreach to create deeper engagement. The difference is scale: traditional marketing casts a wide net, while ABM focuses on depth with fewer, higher-priority accounts.
What businesses benefit most from ABM?
ABM is most effective for B2B organizations with long sales cycles, large deal sizes, and multiple stakeholders involved in buying decisions. Industries such as technology, healthcare, professional services, and manufacturing often see strong results.
What are account-based marketing services?
Account-based marketing services include ICP development, personalized campaign design, multichannel execution, sales enablement, and account-level reporting. These services are designed to help B2B teams align around shared targets and accelerate revenue growth.
How do you choose the right accounts to target?
We use a combination of firmographics, behavioral insights, intent data, and sales input to identify accounts that best fit your Ideal Customer Profile (ICP) and have the highest potential for ROI.
Can ABM work alongside broader demand generation efforts?
Yes. ABM complements demand generation by focusing resources on priority accounts while broader campaigns create awareness and capture interest from a wider audience. Together, they create a balanced growth strategy.
How do you measure ROI in account-based marketing?
ROI in ABM is measured at the account level rather than by lead volume. Key metrics include account engagement, movement of opportunities through the pipeline, deal velocity, and revenue contribution from targeted accounts. By connecting campaign activities directly to sales outcomes, ABM provides clear visibility into marketing’s impact on revenue.
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Let’s find the right solution for your business today.