Marketing measurement services help organizations track, analyze, and optimize the performance of campaigns and channels. At Marcel Digital, our consulting team builds frameworks that connect marketing activities to revenue so you can prove ROI and make smarter investment decisions.
Marcel Digital provides marketing measurement consulting and services that help you move beyond reporting and into true performance insight.
Our team builds scalable measurement frameworks that connect campaigns to revenue, so you can optimize investments, reduce wasted spend, and demonstrate marketing’s business impact. We help organizations turn complex data into clear, actionable insights. Our Measurement Solutions are designed to give your team full visibility into performance so you can measure what matters, optimize what’s working, and plan what’s next.
Whether you’re tracking campaigns, integrating platforms, managing compliance, or building an analytics foundation for growth, we bring strategy, technology, and execution together to power confident, data-driven decisions.
A Unified Approach to Marketing and Business Intelligence
Scattered spreadsheets and siloed platforms only tell part of the story. We believe in building integrated analytics systems that give your entire team a single source of truth - across marketing, sales, customer experience, and beyond.
From implementation to visualization, we work across your ecosystem - CRMs, analytics tools, data warehouses, and compliance protocols - to make sure your insights are clear, accurate, and aligned with your goals.
Every solution is custom-built to fit your business, your tech stack, and your team’s workflow.
Our Approach to Marketing Measurement
Every organization’s measurement journey is different, but our process follows a proven framework:
- Audit & Discovery: We evaluate your current reporting, platforms, and business goals.
- Strategy & Framework Design: We define KPIs, attribution models, and measurement roadmaps tailored to your organization.
- Implementation & Integration: We connect CRMs, analytics tools, and data warehouses to create a single source of truth.
- Optimization & Testing: We continuously refine your measurement model to improve ROI and support smarter decisions.
- Training & Enablement: We empower your team with dashboards, documentation, and knowledge transfer.
This phased approach ensures you get a measurement system that not only works today but grows with you tomorrow.
Our Measurement Solutions
Marketing Analytics
Our marketing analytics consulting services go beyond dashboards. We design measurement frameworks that tie marketing activity directly to pipeline, revenue, and retention. From GA4 setup to executive-level reporting in Looker Studio or Tableau, we ensure your analytics deliver insights that drive action. Every dashboard is tailored to your audiences, whether it is CMOs, sales leaders, or cross-functional teams.
Attribution Modeling
Move beyond last-click reporting with attribution models that reflect the full customer journey. We design and implement multi-touch, position-based, and custom attribution models, and we also support incrementality testing and marketing mix modeling for advanced performance measurement.
Data Integration
Connect all your tools, CRMs, ad platforms, GA4, and more, into one centralized system. We build ETL pipelines, integrate with CDPs, and unify your data warehouse environment so you can measure performance at every level.
Campaign Measurement
We help you build campaign measurement systems that capture the full journey across paid search, social, display, email, and organic. Our consultants create multi-channel tracking plans, set up conversion events, and connect attribution to business outcomes. The result is faster optimization, clearer ROI, and marketing performance measurement that proves what is working and what is not.
Data Warehousing
Our team architects cloud-based data warehouses that are purpose-built for marketing and business intelligence. We design and implement environments in BigQuery, Snowflake, or Redshift, connecting CRMs, ad platforms, and web analytics into a unified structure. With automated pipelines and clean data governance, your warehouse becomes a single source of truth that supports both day-to-day reporting and advanced modeling.
Compliance
We integrate compliance into every measurement solution we deliver. From HIPAA-compliant tracking in healthcare to GDPR and CCPA consent frameworks for global brands, we make sure your data collection respects privacy while maintaining accuracy. Our consultants also audit accessibility standards (ADA) in analytics reporting to ensure your systems meet regulatory requirements and can stand up to legal scrutiny.
Why Choose Marcel Digital?
Strategy-Driven Implementation
We don’t just set up tools - we align every analytics decision with your broader business goals.
Cross-Platform Expertise
From GA4 to HubSpot, Salesforce to BigQuery, we make the tools you use work better together.
End-to-End Visibility
We build solutions that connect campaign performance to actual business outcomes - leads, pipeline, revenue, and retention.
Practical, Scalable Systems
Our analytics frameworks are designed to grow with you, so you’re not rebuilding every time your questions get more complex.
Ready to Get More From Your Data?
Whether you're cleaning up inconsistent reporting or building an enterprise-grade analytics environment, Marcel Digital is here to help. Let’s create a measurement strategy that turns insight into impact.
FAQs
What are marketing measurement services?
What’s the difference between reporting and measurement?
Reporting shows what happened. Measurement connects the dots so you understand why it happened and what it means for your business.
What results can I expect from marketing measurement services?
Clients typically gain faster optimization cycles, more accurate ROI tracking, and clearer connections between marketing spend and revenue. Our work often reduces wasted spend and increases confidence in marketing investment decisions.
Do you build custom dashboards?
Yes. We create dashboards tailored to your goals and audiences, whether it’s for marketing teams, execs, or cross-functional stakeholders.
Can you integrate with our existing platforms?
Absolutely. We work with GA4, HubSpot, Salesforce, BigQuery, Google Ads, Meta, LinkedIn, and more.
How do you handle attribution modeling?
We tailor attribution models to reflect your actual customer journey, whether you need first-touch, multi-touch, position-based, or custom rules.
What if we don’t have a dedicated data or analytics team?
No problem. We build systems that are powerful yet easy to manage and we’ll train your team to use them effectively.
Ready to get started?
Let’s find the right solution for your business today.