Printable Promotions has been a leader in the promotional products industry since 1993, built on a foundation of exceptional customer service and a consultative approach. Their team of dedicated experts serves as strategic partners, helping businesses create impactful, custom-branded products that align with their marketing goals.
Marcel Digital partnered with Printable Promotions to generate more qualified leads, increase revenue, and reduce customer acquisition costs by implementing a data-driven approach to paid media and search optimization.
Why Did We Start the Project?
The Challenge
Printable Promotions wanted to decrease the cost of bringing in new business while driving more revenue from their site. Without a continuous stream of leads, sales were stagnant. Paid advertising efforts were underperforming, failing to attract the ideal customer profile (ICP), and they couldn't get enough of an audience on the website to help sales.
The company needed to devise a plan to bring in more leads. More than that, they needed to turn those leads into sales. The paid advertising wasn't working the way they expected, and they knew they were missing a key component but didn't know where to start.
What's Going On?
The Analysis
It all boiled down to a lack of optimization. Potential leads weren't getting an opportunity to see what Printable Promotions had to offer because their website advertisements weren't showing up in searches. Additionally, a plan was needed to capture qualified lead data and nurture the prospects into customers. Without new leads, there were fewer sales.
Essentially, Printable Promotions needed a way to connect with the audience.
How Did Marcel Digital Help?
The Solution
Marcel Digital developed a tailored strategy to optimize Printable Promotions’ digital marketing efforts, integrating paid search and SEO to attract and convert high-value prospects.
Key initiatives included:
- Keyword & Audience Targeting: Conducted in-depth keyword research to refine targeting and align with the ICP’s search behaviors.
- Ad Performance Optimization: Created multiple targeted ad variations using high-performing keywords and compelling messaging to maximize ROI.
- Landing Page & Conversion Optimization: Implemented A/B testing and CRO best practices to improve lead capture.
- Seasonality & Editorial Planning: Integrated seasonal trends into campaign planning and established an editorial calendar to drive consistent engagement.
- Ongoing Data-Driven Optimization: Provided continuous performance analysis, conversion insights, and strategic recommendations to refine campaign effectiveness.
What Happened After Launch?
The Results
By implementing a comprehensive digital strategy, Printable Promotions experienced significant growth across key performance metrics:
- 39% increase in overall revenue, demonstrating the effectiveness of an optimized lead generation approach.
- 10% decrease in cost per acquisition (CPA), improving marketing efficiency and ROI.
- 700% increase in lead submissions, driven by highly targeted paid ads and an optimized conversion funnel.
The integration of SEO and paid search optimization empowered Printable Promotions to engage their ideal audience, convert more leads, and scale revenue - all while lowering acquisition costs.
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