Why Your PPC Campaigns Are Underperforming

Hi, I’m Kate, Paid Media Specialist at Marcel Digital. Pay-per-click advertising can be a game-changer for your business, but it can be a little tricky at first. Let’s talk about some common challenges.

First, bidding. If your bidding strategy doesn’t align with your goals, you might end up spending money without seeing the desired results. Whether it’s aiming for high conversion rates or managing cost-per-action, having the right strategy and continuously optimizing is key.

Next we have ad copy and landing pages. Poor content or irrelevant ad copy can turn potential customers away in seconds. Make sure your ad copy speaks to your target audience and is engaging. Do you have a slow or unresponsive landing page? That's a deal-breaker. Make sure your landing pages are not only relevant but also fast, mobile-friendly, and optimized for conversions.

Next is measurement and tracking. Metrics really do matter, and tracking conversions and setting clear goals is crucial for measuring the success of your PPC campaigns. Without this data, you have no idea if your campaigns are producing real business value.

Then there’s campaign structure, another essential element. A poorly structured campaign, inadequate budget, or lack of ad variety can limit your potential. Be strategic and ensure your campaign is well-organized and aligned with your goals.

And last but not least, targeting and keywords. When it comes to targeting, precision is everything. From choosing the right keywords to retargeting effectively, it’s all about minimizing waste and maximizing impact.

To learn more about how PPC marketing can work for you and how you can solve the issues you're having with your campaigns, reach out to us at marceldigital.com. Thank you!