What is Display Advertising?

Hi, my name is Shelby, and I’m a Paid Media Manager here at Marcel. Today, I’m excited to talk about the benefits of display advertising and why it’s such a valuable tool for your marketing strategy.

Display advertising allows you to reach your audience with visually engaging ads—whether they’re images, videos, or text—placed across a network of websites. It’s versatile, meaning you can use it for everything from brand awareness to promoting products, and even retargeting potential customers who have already visited your site.

What makes display ads really stand out is their precise targeting capabilities. You can reach people based on their interests, location, age, and even their browsing behavior. This means your ads are shown to the right audience at the right time, driving higher engagement and boosting conversions.

Another great benefit is cost flexibility. Whether you choose cost per click (CPC) or cost per thousand impressions (CPM), you can tailor your ad spend to fit your budget, making it a smart choice for businesses of any size.

Measuring success and tracking important metrics like new site visitors, bounce rate, and conversions helps you optimize your campaigns for the best results.

So, if you’re ready to elevate your marketing strategy with display advertising, remember—relevance, simplicity, and high-quality visuals are essential.

If you need any help getting started, our team at Marcel Digital is here to guide you in creating successful display campaigns.

Thanks for watching, and be sure to visit marceldigital.com to learn more!