Umbraco Engage: What You Need to Know

Let’s be honest—grabbing (and keeping) your audience’s attention these days is harder than pulling a teenager away from TikTok. You can have the best content in the world, but if it’s not relevant and personalized to your audience, they’ll scroll away faster than you can say "marketing automation." 

Enter Umbraco Engage, a game-changing suite of marketing and personalization tools designed to make your job easier and your audience more engaged. 

What is Umbraco Engage?

Imagine if your website could read minds. Well, Umbraco Engage isn’t quite telepathic (yet), but it does come pretty close. This powerful suite of tools integrates seamlessly with Umbraco CMS to deliver personalized, data-driven experiences based on real-time user behavior, advanced segmentation, and automated workflows. In short, it’s like having a marketing assistant who never sleeps, never takes coffee breaks, and actually enjoys crunching numbers.

Key Features That’ll Make You a Marketing Superhero

Personalization at Scale

Say goodbye to one-size-fits-all content. With Umbraco Engage, you can tailor web experiences based on user behavior, demographics, and preferences. You can set an unlimited number of implicit and explicit segments to personalize your content and improve engagement. All of these options are at your fingertips, creating highly personalized experiences for multiple customer profiles all at once.  

Advanced Analytics and Insights

Ever feel like you’re marketing in the dark? With robust analytics tools, you can track engagement metrics, measure campaign performance, and fine-tune your content strategy using real data (instead of gut feelings and marketing buzzwords). Umbraco Engage operates as a first-party data solution, so you don’t have to worry about inconsistencies, compliance risks, and lack of transparency. With server-side tracking, you’ll have complete ownership over your data storage and compliance settings. 

Seamless Integration with Umbraco CMS

No need to wrestle with third-party software. Umbraco Engage plays nicely with Umbraco CMS, ensuring a smooth workflow for content creators and developers alike. Whether you’re managing a blog, an e-commerce store, or a corporate website, this tool helps unify your marketing efforts without the usual integration headaches. Simply install and get started. 

Integrated A/B Testing

Maybe you’ve always wanted to test your website, but have been unsure where to start. Maybe you’ve tried out some tests with another tool, but haven’t been able to follow-through with next steps. Umbraco Engage makes it wildly simple to create A/B tests right from the Umbraco CMS interface, so you can customize variants and launch your test directly in the editor. See data and insights as your test runs to determine the winner and to improve your conversion rates. Testing can be fun again! 

Simple User Interface

It doesn’t take a genius to figure out the Umbraco Engage interface. The UI is simple and meant for marketers that want a powerful technology without the steep learning curve. All of the tools are at your fingertips, so you can focus on personalizing, testing, and analyzing instead of banging your head on your keyboard. 

Why Umbraco Engage Should Be on Your Radar

For businesses looking to scale their digital presence without drowning in complexity, Umbraco Engage is a no-brainer. Unlike third-party marketing platforms that require a PhD in “Enterprise Software Confusion,” this suite is natively built within Umbraco, making it a seamless and cost-effective solution.

And for those prioritizing data privacy (because, let’s be real, no one wants another compliance nightmare), Umbraco Engage ensures user data stays within a trusted ecosystem. Translation: better security, less stress.

How to Get Started

If you’re ready to elevate your marketing game, Umbraco Engage is worth exploring. Whether you’re a seasoned marketer looking for a smarter way to personalize content or a developer seeking seamless CMS integration, this suite of tools delivers the flexibility and functionality you need.

Reach out to Marcel Digital for more information, and start leveraging the power of personalization today—your audience (and your boss) will thank you.