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Umbraco Wins Best AI Solution in a CMS at the CMS Critic Awards

​Artificial intelligence is rapidly transforming content management, with the global AI market projected to reach $306 billion by 2025. As one of only a handful of US Umbraco Platinum Partners, we were delighted to see Umbraco recognized as the Best AI Solution in a CMS or DXP at the 13th Annual CMS Critic Awards, highlighting its ongoing push towards AI-powered content management.

This accolade reflects Umbraco’s commitment to integrating AI-driven capabilities now and in the future. As businesses seek more efficient ways to manage digital content, Umbraco’s AI features provide a future-ready solution that streamlines workflows, optimizes engagement, and drives better decision-making.​

"AI is no longer a ‘nice-to-have’—it’s essential for businesses looking to streamline content management and create more personalized digital experiences. The Umbraco community has already built powerful AI-driven tools that enhance content creation and automation, and the best part is, this is just the beginning. We’re already testing new AI capabilities that will help businesses work smarter, automate workflows, and make data-driven decisions with even greater precision. This recognition from the CMS Critic Awards reinforces why we trust Umbraco as the leading AI-driven CMS for modern businesses."

- Alex Vilmur, Web Development Director, Marcel Digital​

Umbraco's recognition at the CMS Critic Awards underscores its role in advancing intelligent automation and personalization in content management. By leveraging AI, Umbraco empowers businesses to deliver tailored digital experiences, setting a new standard in the industry.

 

What Umbraco’s AI Solution Can Do Today

Winning Best AI Solution in a CMS or DXP underscores Umbraco’s ability to empower businesses with intelligent tools that enhance content management. Here’s why this award-winning CMS is a game-changer for organizations looking to leverage AI.

Umbraco already offers powerful AI-driven tools that help businesses improve content management, personalization, and automation. These capabilities empower teams to:

  • Generate Smarter Content Faster: Umbraco integrates with AI writing assistants like OpenAI’s GPT models to automate content creation, SEO optimization, and metadata enhancement.
  • Improve Content Organization: AI-powered image tagging, categorization, and metadata generation help businesses manage digital assets more efficiently.

 

What’s Next for AI in Umbraco

As AI continues to evolve, Umbraco is developing even more advanced capabilities to help businesses automate, optimize, and innovate. Here’s what’s on the horizon:

  • Personalize Content at Scale: AI analyzes user behavior to deliver tailored digital experiences, optimizing engagement and conversion rates.
  • AI-Powered Workflow Automation: AI-driven scheduling, approval processes, and publishing recommendations to help teams reduce manual effort and optimize content strategy.
  • Smarter Search & Discovery: AI-enhanced natural language processing (NLP) to improve site search accuracy, content tagging, and relevance for better user experiences.
  • Advanced AI Analytics & Insights: AI-driven tracking and predictive analytics to identify underperforming content, suggest optimizations, and refine digital strategies based on real-time engagement data.

 

What This Means for Businesses Using Umbraco

Winning Best AI Solution in a CMS or DXP is more than just an accolade—it’s a testament to Umbraco’s ongoing commitment to innovation and future-ready digital experiences. Businesses that adopt Umbraco gain access to a CMS that is not only powerful and flexible but also smart and intuitive.

For companies looking to future-proof their content strategy, Umbraco’s AI-powered capabilities are a key driver of digital transformation. These advanced tools help organizations stay ahead in a rapidly evolving digital landscape, optimizing content workflows and delivering highly personalized user experiences.

 

Marcel Digital: Your Partner for AI-Powered Umbraco Solutions

As an Umbraco Platinum Partner, we don’t just implement AI tools—we help businesses harness them for measurable impact. From AI-powered content personalization to predictive analytics, our team ensures you get the most out of Umbraco’s cutting-edge capabilities today, and tomorrow.

 

Transform Your Digital Strategy with AI-Powered Content Management

AI is shaping the future of content management, and Umbraco is leading the way. If you’re ready to streamline workflows, personalize content, and make data-driven decisions, the right CMS is critical.

Discover how AI-powered content management can transform your business—schedule a consultation with Marcel Digital today.

  • Web Development

  • Umbraco

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About the author

Kyle Brigham

Kyle Brigham is the Chief Strategy Officer at Marcel Digital. He specializes in client services and project management, but also original Nintendo games and ping pong.

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