Setting Up Conversions in GA4

Hi, my name is Natalie Marinack, and I'm a member of the Data & Insights team here at Marcel Digital. As the first part of our GA4 video series, I'm going to show you how to set up conversions. This is an essential step to track the actions that matter most to you on your website or app. Let's get started.

First, make sure you have a GA4 property set up in your Google Analytics account and access to the admin section. Be sure that you're in the correct Analytics account and click on "Admin." In the property column, click on "Events," click "Create Event," and then "Create."

If you don't see the "Create Event" button, you don't have permission to create events. In the "Custom Event Name" field, enter a name for the event. In this example, enter "Form Submit." In the "Matching Conditions" section, enter the first matching condition. In this example, we’ll type "Event Name equals Page View." Click "Add Condition" and then enter the second matching condition. For this example, we’ll type "Page Location contains Thank You." Then click "Create."

Now you've just created an event, but it isn't considered a conversion yet until you manually mark it as such. Head back to the admin panel, and in the property column, click "Conversions," click "New Conversion Event," and enter the name of the new event, which in this case is "Form Submit."

Now, when you mark an event as a conversion, it can take some time for it to appear. Once your configuration is applied to the event, test it out on your website. In this case, we’ll need to visit any page that has a slash thank you at the end of the URL. Then, go to the conversions by event name card in the real-time report and look for "Form Submit."

If you see the event in the card, then congratulations, GA4 is now tracking it as a conversion. If you liked this video, please give it a thumbs up and leave a comment down below about what you would like to see next from our GA4 video series. Talk soon!