Gated Content and How it Affects SEO

Dan from Marcel Digital here, Today I want to talk about Gated Content & how it affects SEO.

So what exactly is gated content? Gated content refers to online material, such as articles, journals, or videos, that are accessible only after a user provides certain information through a form, like their name, email address, or company details. Sometimes gated content can require the user to login or create an account.

But how does gated content impact SEO? On one hand, gated content can help generate leads and capture user data, which can ultimately boost engagement and conversions. However, gating content can limit its accessibility to search engines, potentially hindering your site's ability to rank high in search results.

So, what's the solution? It's all about striking the right balance. You want to Consider which content to gate, reserving gating for premium resources that are likely to convert visitors into leads or customers While keep the more informational content freely accessible to maximize topical authority and attract a broader audience.