Ask an Expert - SEO and Paid Media Integration

Hi, my name is Carolina Matamoros, and I'm a paid media specialist here at Marcel Digital. As an integrated agency, we know that SEO and PPC are two powerful marketing strategies that, when used together, can create a synergy that drives even more traffic and conversions.

So, what are some examples of how we integrate paid media and SEO at Marcel Digital? First, we use SEO research to identify the most relevant and valuable keywords for our client. Then, we use those keywords in our paid media campaigns to reach our target audience and drive traffic to our website.

We also use paid media to test different landing pages and ad copy to see what resonates best with our audience. Once we find a winning combination, we optimize those pages for SEO to improve our organic traffic.

Overall, integrating paid media and SEO allows us to leverage the strengths of both strategies and achieve better results. We're all about finding the right balance and constantly testing and optimizing our approach. If you want to learn more about how Marcel Digital's integrated approach can help you meet your business goals, contact us today. Thanks for watching.