5 Signs Your Digital Marketing Strategy is Missing the Mark

Hi, I’m Zoe Stirrett, Sales and Marketing Specialist, at Marcel Digital.

Promoting your brand in the digital space can be challenging, and your efforts might not always bring the results you’re looking for. If you want to adjust your strategy, you need to identify where you're missing the mark. Here are five signs that your digital marketing strategy might need a refresh.

1. Target Audience Uncertainties

Before building a strong marketing program, you need to know exactly who your target audience is. Beyond understanding why your customers come to your brand, you need to know all their motivations and preferences. Without this insight, your content, ads, and other marketing materials may fail to resonate and promote engagement.

Take the time to build buyer personas. Dig deep into your sales and marketing data to discover key information about your target audience, such as age, income, career path, hobbies, location, and more. Then use this information to create comprehensive buyer personas to guide your marketing efforts.

2. Your Strategy Lacks Structure

Effective digital marketing strategies start with a solid plan and continually evolve using performance data from each past campaign. It’s not enough to engage in every channel and tactic; you need an actionable plan from the start.

3. You Don’t Have Set Goals

To effectively track your marketing campaigns, you need to establish well-defined objectives for each one. Goals should revolve around your preferred key performance indicators, or KPIs.

Social media campaigns might focus on boosting followers, engagement, and site traffic, while search engine marketing efforts may aim to improve conversions and revenue. By keeping a close eye on key metrics, you can objectively measure and improve your campaigns’ success.

4. Your Website Traffic Stays Low

Your website is at the heart of your digital brand presence. If you’re running paid ads, social media content, and other efforts without seeing traffic improvements, your digital marketing strategy is likely missing the mark.

5. Poor Conversion Rates

To build your brand’s success, your website and ad content need to drive conversions. If your digital marketing efforts aren’t improving conversion rates, it’s time for big changes. Measure conversions across every channel and attribute them correctly to focus your efforts where they matter most and use data to determine what works and refine your strategy accordingly.

Using these signs to improve your digital marketing success involves taking an honest look at your strategy and using that data to optimize your efforts and avoid making changes in the dark.

If you have any questions, leave them in the comments below or visit marceldigital.com to learn more. Thanks for watching!