Vanessa started her digital marketing career in 2017 and brings a strong specialization in SEO strategy to the Marcel Team. She has extensive experience tracking and maintaining SEO best practices against Google’s ever-changing algorithm and uses a data-forward approach to discover and optimize keyword opportunities. But more importantly, Vanessa effectively shares the “why” behind researched insights to empower clients to make the best long-term strategic decisions.
In addition to her proven track record, Vanessa helps marketers understand SEO principles from advanced research to basic content optimizations. This includes performing keyword analysis, reviewing reports, off-page and on-page recommendations, and technical SEO. She takes time to build relationships and get to know the unique challenges of our clients to meet their marketing objectives.
Vanessa loves exploring Chicago and volunteering at nonprofit organizations, as well as reading and learning about industry trends, politics, and news.
We rise by lifting others.
Favorite Vacation Spot
Turkey
Favorite Beverage
Anything coffee related
Favorite TV Show
Money Heist
Favorite Challenge Food
Mac and cheese
Hidden Talent
Pro at Mario Kart
Weird Fact
I love dipping fries in ice cream
Fun Fact
I'm pretty good at painting
Something You Hate
Balloons popping close to me
Favorite Pastime
Working out and exploring Chicago
Favorite Restaurant
Ciccio Mio
Favorite Song To Dance To
Cali Pachanguero - Groupo Niche
First Concert
Carlos Vives (Amazing Colombian singer)
Favorite Nicholas Cage Movie
National Treasure
Most Famous Celebrity Met
Ludacris
First Job
Sales Associate at BCBG Max Azria
What You Wanted to Be When You Grew Up
Art teacher for elementary students