Joe knows what it takes to drive visibility and results in search. He is an experienced SEO and AEO specialist who currently leads the search strategy and department at Marcel Digital.
Joe has completed hundreds of search and AI-focused optimizations including website migrations, data-driven content strategies, organic link building, local optimization strategies, answer engine optimization (AEO), and new website launches. He has built a comprehensive SEO and AEO program grounded in search engine best practices, the latest industry tools and tactics, and deep expertise in an ever-evolving search landscape.
He has managed search programs for several Fortune 500 companies and optimized websites for national health systems, large eCommerce businesses, established educational institutions, emerging SaaS, and a number of B2B organizations. With a proven track record of improving organic performance and positioning clients for success in an evolving digital landscape, Joe helps organizations stay ahead of how people search, whether through traditional queries, voice search, or AI-driven answers.
In his spare time, Joe is an avid fisherman and brewery enthusiast.
Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do
Mark Twain
Favorite Vacation Spot
Amalfi Coast
Favorite Beverage
Beer (IPA)
Favorite TV Show
South Park
Favorite Challenge Food
Spicy foods (until Portillos starts an eating challenge)
Hidden Talent
Cooking
Weird Fact
I have never had Chipotle
Fun Fact
Avid Fisherman – trying to replace Jeremy Wade on River Monsters
Something You Hate
The Green Bay Packers
Favorite Pastime
Chicago sports
Favorite Restaurant
Pequods
Favorite Song To Dance To
Hey Ya! - Outkast
First Concert
Aerosmith
Favorite Nicholas Cage Movie
The Rock
Most Famous Celebrity Met
Johnny Knoxville
First Job
Dog Walker
What You Wanted to Be When You Grew Up
Pilot